Holiday motivations

The new portal takes you by the hand and builds a tailor-made holiday around what you love doing. Content is organized into broad worlds of interest, so you get straight to the point:

• Outdoor & Ski for those who live for slopes, trails and elevation gain,
• Family for those travelling with little ones and needing clear, safe, nearby services,
• Food & Wine, Art and Culture for those who want to taste the territory through flavors, stories and traditions,
• Relax & Wellness for those looking for a rejuvenating break among nature, spas and silence.

There’s also room for the real questions: what do I do when it rains? The portal answers with targeted suggestions, zero panic and plenty of indoor ideas. And if the mountains are also your office, you’ll find a selection of services for working remotely at altitude, designed to help you work well and carve out quality time between a call and a view of the Pale di San Martino.

Everything flows into “Plan your holiday”, the single control room where inspiration and organization meet. Here you can gather practical information, tools and useful services in one place to turn what you’ve seen on the site into a trip that’s ready to go.

Beneath the surface of the design, the technology works for one thing only: helping people book better and earlier.

Sustainability

In the new portal, sustainability isn’t a simple label: it’s a central chapter of the story. It gives shape to the vision of a lighter kind of tourism, respectful of places and the people who live there.

Since 2022, Primiero San Martino di Castrozza has been part of the international Alpine Pearls network, the “Alpine Pearls” circuit that promotes gentle, low-impact tourism: fewer cars, smarter mobility, and authentic experiences enjoyed at a slower pace.

Operators Area

A key piece of the new digital ecosystem is the Operators Area, a dedicated space designed for those who live the destination as their job, every day.

Here, tourism operators can find tailored information, useful materials and practical tools to manage their presence in the destination more effectively. Among the most important features is the ability to manage the availability of private apartments that are not integrated into Feratel, so the non-hotel accommodation sector can also be included in an orderly, professional way.

It’s not just a restricted area, but a true shared working tool that strengthens the partnership between the APT and operators, aligning communication, services and the overall offering.

Because the new San Martino di Castrozza, Primiero and Vanoi portal truly works only when everyone is connected: guests, the territory, and those who bring it to life every day, in summer and winter.