Ragusa Welcome
Smile, That’s Sicily

A payoff that immediately conveys positive feelings, for a destination that is now digital-ready too!

www.ragusawelcome.com/

Ragusa, the Pearl of Sicilian Baroque

Ragusa, located in the heart of south-eastern Sicily, is a city rich in history, culture and natural beauty. Known as the “Pearl of Baroque”, Ragusa is a captivating tourist destination, famous for its unique architectural heritage and authentic traditions.

The city is divided into two parts: Ragusa Superiore, the modern area, and Ragusa Ibla, the historic centre, characterised by winding alleyways, picturesque squares and beautifully decorated churches.

Ragusa Ibla, in particular, has been declared a UNESCO World Heritage Site for its extraordinary Baroque architecture.

Visitors can explore stunning landmarks such as the Cathedral of San Giorgio, the Giardino Ibleo and Palazzo La Rocca, and enjoy delicious local cuisine in the many restaurants and trattorias. Beyond its incredible cultural wealth, Ragusa also offers breathtaking landscapes with its green hills and valleys, ideal for hikes and outdoor walks.

Ragusa is an unmissable destination for anyone who wants to discover the authenticity and beauty of Sicily, immersing themselves in an atmosphere that combines history, art and nature.

Where do you start?
With the brand-new web portal!

Numbers

2 two cities in one: Ragusa Superiore and Ragusa Ibla

18 Baroque churches that are an important part of the UNESCO recognition

270 sunny days per year

+ 50 000 annual visitors

www.ragusawelcome.com/

The Ragusa Welcome web portal

Kumbe Human to Digital is proud to present the web project developed for the city of Ragusa: ragusawelcome.com.

This portal was designed to showcase the city’s cultural, historical and natural heritage, offering visitors an engaging and informative experience. Let’s take an in-depth look at the different aspects of the project, from copywriting to design and the technical structure.

Visit the site

www.ragusawelcome.com/

A digital concierge for Ragusa Welcome

For Ragusa, the guest-support web app K•Tips is an innovative tool that significantly accelerates the destination’s digitalisation.

Thanks to this solution, tourists and visitors are able to easily access information and suggestions through a web app, improving their interaction with the area.

The platform helps to highlight the local tourism offering by creating a direct bridge between visitors and services, enabling a more connected, personalised and modern experience, contributing to the destination’s sustainable and technological growth.

We also created informational tabletop cards to be distributed across the destination to support the roll-out of the guest-support web app, making it easier for both the DMO and local operators to inform visitors about it and for tourists to use it.

Tone of voice

Welcoming and cheeky

Ragusa Welcome’s tone of voice is welcoming, informative and inspiring. Every word is chosen to convey a passion for the city, using clear, engaging language. The goal is to make visitors feel welcome, guided and ready to explore the wonders of Ragusa.

But that’s not all: the words that tell Ragusa’s story give you a sense of the typical cheekiness and warmth of the destination, a character trait that becomes a subtle thread running through all communications.

www.ragusawelcome.com/

Engaging storytelling

The site’s content was crafted with great care to tell Ragusa’s story in a way that is engaging and accessible. Every section of the site, from monument descriptions to suggested itineraries, is written to spark curiosity and a desire to discover in visitors.

Multilingualism
To reach an international audience, the texts were translated into multiple languages, ensuring the information is accessible to tourists from across the world.

Design and usability

Visual identity

The site’s design reflects Ragusa’s unique identity, blending historical elements with a modern touch. The colour palette and selected imagery evoke a Mediterranean atmosphere and the city’s rich culture, fully aligned and consistent with the destination’s brand book.

User Experience (UX)

The site’s structure is designed to deliver a smooth, intuitive user experience. Navigation is simple and logical, allowing visitors to easily find the information they need.

Responsive design

The website is fully responsive, ensuring an optimal user experience across all devices, from desktops to tablets and smartphones.

Digital assistance in the destination

Ragusa has chosen to leverage the potential of K·Tips, the product offered by Kumbe to tourism destinations that want to provide something extra to their guests, not only online, but also once they arrive in the destination.

The city has acquired a multichannel web app for tourist assistance. This way, tourists visiting Ragusa and its surroundings can see real-time opening hours for museums and attractions, local events and happenings, as well as public transport schedules and the trendiest spots for a typical Sicilian meal or a night of live music.

By adopting this technology, Ragusa welcomes guests in a truly 360° way, wherever they are and whatever they feel like doing.

Visual identity

User Experience (UX)

The site’s structure is designed to deliver a smooth, intuitive user experience. Navigation is simple and logical, allowing visitors to easily find the information they need.

Responsive design

The website is fully responsive, ensuring an optimal user experience across all devices, from desktops to tablets and smartphones.

Technical development

Technology and innovation

The portal was developed using the most advanced web technologies to ensure speed, security and scalability. The site architecture was designed to handle high traffic volumes without compromising performance.

SEO and accessibility

Particular attention was given to search engine optimisation (SEO) and accessibility, ensuring the site is easy to find and can be used by everyone, including users with disabilities.

Photography and multimedia

High-quality imagery
The website features a lavish selection of high-quality photographs that capture the beauty of the landscapes, architectural details and the vibrant atmosphere of Ragusa. The images were carefully selected to immerse visitors in the reality of the city.

Interactive content

Interactive multimedia elements, such as videos and interactive maps, were integrated to make the browsing experience even more engaging and informative.

www.ragusawelcome.com/

And it doesn’t end there...

The Ragusa Welcome project is an example of how Kumbe Human to Digital can combine creativity, technology, and strategy to build web portals that don’t just inform, they inspire and engage.

We are proud of the final result and of our collaboration with the city of Ragusa, and we are excited to keep creating high-level digital experiences for our clients.

Would you like to hear about the project directly from the Ragusa team? We will soon dedicate a podcast episode to it, which will be available to listen via the K∙Lounge channel on Spotify.