Destination web portal

Bormio, high-altitude emotions.

A unique area that combines so much: from thermal wellness to sport and the outdoors, to be enjoyed in every season.

www.bormio.eu/it

In Bormio, wellness is a way of life

Kumbe Digital Tribe arrived in Bormio some time ago and now we’ve given it a fresh new look! New technology, same mountain destination, where wellness isn’t just about tourism, it’s a way of life.

It is no coincidence that “The Wellness Mountain” is their payoff, capturing the essence of the resort’s identity. The QC Terme Bagni Vecchi and Bagni Nuovi are particularly well known, alongside the Terme di Bormio experience.

But that’s not all. The mountains take centre stage, together with the iconic Stelvio and Gavia Passes. It’s a dream destination for cyclists, hikers, climbers, and families in search of an alpine resort where both kids and adults can have fun.

Visit the site

www.bormio.eu/it

First of all: analysis

A thorough analysis allowed us to design a destination website that could highlight the full variety of what Bormio has to offer, bringing its unique features and distinctive elements to the fore.

Numbers

3 Thermal spas

3 Iconic Alpine passes

4 Ski areas

www.bormio.eu/it

Explore the Wellness Mountain

Five product mini-sites: Cycling, Ski, Outdoors, Wellness, Culture & Tradition: Visitors land in an environment that reflects their passions: routes, experiences, trip ideas, and top tips designed for that specific sector.

Seasonality isn’t a graphic detail, it’s a feature.

In summertime, the story opens up onto the trails, for trekking and the outdoor life; in winter the scene warms up with snow, spas, museums, and markets. Images, headlines, and calls to action change along with people’s real needs, so anyone looking for inspiration can immediately find the “why” and the “what to do” without getting overwhelmed by information.

A website that stays alive all year

Cycling can shift from the classic summer climbs to fat-biking on snow; Ski alternates piste conditions and ski schools with off-season training sessions; Outdoors moves from via ferratas to winter hiking; Wellness blends relaxation with the rhythm of the outdoors; Culture & Tradition follows festivals, museums, and local traditions through the seasons.

On an inspirational site, the story guides the journey: wide-format photography, example itineraries, destination highlights, and editorial suggestions that help people picture the experience before they even book. But each page does not just offer a distant dream: it paves the way to action with clear steps towards choosing accommodation, purchasing passes and experiences, and practical deep-dives through K·Tips.

K·Tips

This is where storytelling becomes a daily guide: updated opening hours, seasonal availability, tips on gear and safety, how to get there, where to park, route difficulty levels, and weather conditions.

The result is a natural journey: I get inspired, understand what I need, plan and book, all in the same place.

Navigate me!

www.bormio.eu/it

Technological integrations for a portal that converts, and Pimcore as the project’s digital core

We adopted Pimcore as a headless CMS platform to manage content and tourism catalogues in a centralised, scalable way:

PIM & taxonomies: structuring objects, offers, experiences, events, and points of interest with attributes, relationships, and categories that are consistent across the whole destination.
Headless API: displaying content via APIs for a fast, flexible frontend and for potential future channels.
Integrated DAM: managing images and videos with automatic variants, metadata, and usage rights, ensuring visual quality and performance.
Data orchestration: synchronising and enriching input data from Feratel (availability, prices, property pages), with mapping and validation rules.
Multilingual experience: simplified language management.
Performance & SEO: advanced caching, asset optimisation, semantic URLs, structured data, and metadata control for a platform that is pre-prepared for indexing.
Workflow and governance: roles, permissions, and editorial flows for marketing and local operators, with previews and content versioning.
Enhanced search: a unified index (content, properties, experiences) with filters and sorting designed to reduce time to booking.
Compliance & analytics: consent management, tracking, and integrated conversion KPIs for continuous funnel improvement.

a single digital hub that brings together inspiration, information, and conversion, keeping data aligned between Pimcore and K·Tips to deliver a smooth, dynamic user experience

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Projects

All the projects

Val di Fassa

Turning a web portal into a digital hub

Fassa.com is a high performance and technologically advanced digital ecosystem which is easy to use for both users and operators.

See details

Consorzio DMO Dolomiti Bellunesi

Digital Hub

A shared web portal. For Dolomiti Bellunesi, we have created a digital presence that is representative of the whole region, giving a common identity for the member consortia.

See details

Madonna di Campiglio

Telling the story of a famous, all-round destination via a single web portal.

A portal that fully expresses the brand identity of the region by bringing together technology, usability and performance.

See details

Visit the site

Destination web portal

Bormio, high-altitude emotions.

In Bormio, wellness is a way of life

First of all: analysis

Numbers

Explore the Wellness Mountain

A website that stays alive all year

K·Tips

Technological integrations for a portal that converts, and Pimcore as the project’s digital core

Projects

Val di Fassa

Consorzio DMO Dolomiti Bellunesi

Madonna di Campiglio

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