Visittrento digital destination hub

Trento, an “Alpine Smart City”, is the tourism hub of Trentino, with development pillars that that bring together services, quality of life, culture, food and wine, and outdoor activities all year round.

http://www.visittrento.it

The soul of the destination

Trento is an Alpine city with a relaxed heartbeat: sunlit squares, ambitious museums, and the kind of welcome that isn’t all about show: it runs deeper than that.

Just a short drive away is Monte Bondone, the city’s own mountain: crisp air, panoramic trails, and stress-free skiing. In the other direction is the Piné Plateau, Trento’s balcony: two lakes that offer something different in every season, and villages that combine scenery and history. It’s a city+mountain combo designed for feeling good 365 days a year, both for people who live here and for visitors.

This is the context for the project: a warm, bright voice, professional but never cold, able to alternate evocative language with practical information, avoiding clichés and hyperbole.

A tone we used to tell the story of the city of Trento, Monte Bondone, the lakes of Piné, and the villages, keeping consistency across channels and seasons.

Sustainability as a practical, tangible approach

Mobility, public spaces, and environmental awareness become part of the way that people experience the city and how the destination presents itself online and on the ground. It’s a gentle invitation to care for the places you visit, supported by dedicated initiatives and content that is clear, accessible, and measured.

Trentodoc Festival Archivio Trentino Marketing 2

Festivals and major events

The calendar dictates the story: from the city’s flagship festivals to a spread of events that connect the city centre with the surrounding districts. These appointments attract different audiences and extend the season, highlighting both the city’s identity and the character of its villages.

http://www.visittrento.it

Brand Identity & Digital

It needed a brand framework that could bring together the city and the mountain, holding services and inspiration side-by-side. A design system that is consistent with the existing identity, modular across seasons, festivals, and sustainability initiatives.

Voice, rhythm, visuals, and data

For us, a complete web project is never just about technology: it’s an identity that lives online, and that the editorial team can use every day with ease.

Visit the site

http://www.visittrento.it

Technology that converts, content that makes you want to explore Trento and its surroundings

Trento is a place with an alpine heart and a contemporary mind, a single city-and-mountain ecosystem that simply works.

When you choose a holiday, you are looking for two things: inspiration and clear answers. A website has to do both: fuelling the dream and banishing any doubts. At Kumbe, we work to transform desire into a simple action: booking the right room, renting an e-bike for the whole week, locking in activities, outdoor experiences, and events.

Integrations: the HUB that connects data and content

The portal is built on Pimcore as a product hub: one central space for controlling editorial content and external feeds.

Navigation is “situational”: when you’re on Monte Bondone, snow, ski lifts, and hiking take the lead; on Piné lakes, walks, and villages come forward; in the city culture, food and wine, and major events.

This helps users to find what they need, understand it, and book it without friction.

SEO: getting found, getting chosen

The process starts with a 3-month technical set-up: a clean information architecture, redirect mapping, schema.org markup, consistent titles and headings by location and product, and optimised images and performance.

Goal: to own searches by area (Trento, Monte Bondone, Piné, and the villages), by interest (outdoors all year round, culture, etc.), and by calendar (festivals and major events), in line with the pillars of the destination strategy.

Data & accessibility: clear decisions, delivering an experience for everyone

We set up GA4 and GTM with meaningful events (map interactions, “book/contact” clicks, route saves, newsletter sign-ups) and custom dimensions for location and product, with shared dashboards to understand how the city, Monte Bondone, Piné, and the villages perform throughout the year.

On accessibility: semantic code, correct focus order, ARIA where needed, compliant contrast ratios, accessibility support widgets, and a dedicated page with a feedback form and a link to the AGID accessibility statement.

Test us!

Tell us about your project

Don't miss our news

Projects

All projects

Val di Fassa

Turning a web portal into a digital hub

Fassa.com is a high performance and technologically advanced digital ecosystem which is easy to use for both users and operators.

See details

Consorzio DMO Dolomiti Bellunesi

Digital Hub

A shared web portal. For Dolomiti Bellunesi, we have created a digital presence that is representative of the whole region, giving a common identity for the member consortia.

See details

Bormio, the wellness mountain

Destination web portal

An ecosystem that is a proper aggregator of data and content.

See details

Unione Romagna Faentina, Around Faenza

Around Faenza: from the brand to the digital ecosystem of the area around Faenza (RN)

The Unione della Romagna Faentina embarked on a digital destination journey starting from a new identity, then built an “aggregator” ecosystem for a broad area and developed renewed, unified communication for both local economic stakeholders and visitors.

See details

Visit the site

Visittrento digital destination hub

The soul of the destination

Sustainability as a practical, tangible approach

Festivals and major events

Brand Identity & Digital

Voice, rhythm, visuals, and data

Technology that converts, content that makes you want to explore Trento and its surroundings

Integrations: the HUB that connects data and content

SEO: getting found, getting chosen

Data & accessibility: clear decisions, delivering an experience for everyone

Projects

Val di Fassa

Consorzio DMO Dolomiti Bellunesi

Bormio, the wellness mountain

Unione Romagna Faentina, Around Faenza

Thank you

Something went wrong

Newsletter subscription!

Thank you

Request information

Digitize your business with K•Tips!

Send your curriculum

Service information request