Holiday motivations

The new portal guides you step-by-step to build a tailor-made holiday around what you love doing. Content is organised into broad interest groups, so you get straight to the point: 

• Outdoor & Ski  for those who live for the slopes, the trails and the climbs
• Family for those travelling with little ones and needing clear, safe services, close at hand
• Food & Wine, Art and Culture for those who want to literally get a taste for the region through its food, stories and traditions
• Relax & Wellness for those looking for a rejuvenating break among nature, spas and silence.

There’s also room for the real questions: what do I do when it rains? The portal answers with targeted suggestions, zero panic and plenty of indoor ideas. And if the mountains are also your office, you’ll find a selection of services for working remotely at altitude, designed to help you work smart and carve out quality time between a call and enjoying the views of the Dolomites. 

Everything flows into “Plan your holiday”, the central control room where inspiration and organisation meet. This is where you can gather practical information, tools and useful services in one place to turn what you’ve seen on the site into a trip that’s ready to go.

Beneath the surface of the design, the technology has only one purpose: helping people book better and earlier.

Sustainability

In the new portal, sustainability is not just a slogan, it’s the central part of the story. It shapes the vision of a lighter kind of tourism, one which is respectful of places and the people who live there. 

Since 2022, Primiero San Martino di Castrozza has been part of the international Alpine Pearls network, which promotes gentle, low-impact tourism: fewer cars, smarter mobility, and authentic experiences enjoyed at a slower pace.

Operators Area

A key feature of the new digital ecosystem is the Operators Area, a dedicated space designed for people who work in the destination, every day. 

This is where tour operators can find tailored information, useful materials, and practical tools for managing their presence in the destination more effectively. One of the most important features is the ability to manage the availability of private apartments that are not integrated into Feratel, so the non-hotel accommodation sector can also be included in an orderly, professional way. 

 This is not just a private area, it is a shared business tool that strengthens the bond between the APT and operators, aligning communications, services, and the overall offering.

Because the new San Martino di Castrozza, Primiero and Vanoi portal only truly works when everyone is connected: guests, the territory, and those who bring it to life every day, whether in summer or in winter.