Kumbe
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KUMBE DESKDATA

Offline data collection

The system that collects offline data from museums, infopoints and/or offices, simpligyin and optmising the work of operators.

An innovative system for collecting tourism data

Deskdata is an innovative tool designed for tourism operators, local stakeholders, and staff working at Info Points, Museums, and Offices. It is an intuitive platform that: 

  • simplifies data management
  •  improves work organisation
  •  enhances the visitor experience

For destinations

A reliable way to obtain trustworthy statistical data about the destination’s audience, useful for developing targeted marketing actions, while also improving the effectiveness and ease of employees’ work.

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For operators

During peak tourist periods, Deskdata simplifies and speeds up visitor data entry, replacing outdated and unreliable Excel spreadsheets.

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How does it work?

A practical yet highly functional web app designed to make the work of tourism operators more efficient. With a few quick actions, Deskdata lets you log the content of conversations that take place at tourist information offices between staff and visitors, directly from a PC or smartphone.

Thanks to this tool, you’ll always have valuable statistics at hand: spoken language, visitor type (families, couples, groups…), requested topics (brochures, maps, wellness, accommodation, restaurants, complaints…), number and source of requests (in person, email, social, phone), weather, length of stay, and much more. All with instant, real-time reporting and printing.

Deskdata can be used across multiple local infopoints, enabling precise analysis for each individual office. The tool is fully configurable: you choose what to monitor and which data to collect, based on your real needs.

The interface also includes a simplified section with the website’s content, making it easy to retrieve the information needed for desk data entry, especially useful for seasonal staff

And there’s more: every week, each operator receives a personalized motivational report, helping track results and continuously improve the quality of visitor welcome

Analytics 1

Analytics

Kumbe Deskdata allows you to collect and analyse strategic data, including:

  • Guest interactions summary
  • Most requested topics of the week
  • Audience analysis by: source, language, topic, interest
  • Individual staff performance
  • Number of visitors assisted versus different time periods
  • Additional insights to better understand visitors’ needs
Benefits:
Helps DMOs understand their audience and the most requested services. Enables targeted marketing planning. Supports optimisation of the offering, based on future demand.

In summary

 
  • Simple and intuitive: can be used on PC and smartphone
  • Instant data collection: conversations with tourists, saved in just a few clicks
  • Detailed statistics: language, audience, requests, channels, weather, length of stay
  • Multi-infopoint: precise analysis for each local office
  • Customizable: you choose which content and data to monitor
  • Weekly reports: motivational and bespoke for each operator

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Sustainability

We embrace digital to reduce environmental impact and avoid wasting paper and promotional materials.

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Branding & sharing

Our tools make it easier to collaborate and share information, strengthening the destination’s shared identity.

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User-friendly

Our digital solutions are quick and easy for guests to use, while for operators updating and managing information is intuitive and automated.

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