discovercervia.com: digitalization and growth

The new web portal of the Fondazione Cervia In

“Cervia In” is the new foundation tasked with leading and developing the tourism management and promotion for Cervia–Milano Marittima. 

A major commitment which stems from the shared ambition of Cervia council and six other organisations: Consorzio Welcome Cervia, Terme di Cervia, Cooperativa Bagnini Cervia, Atlantide Soc. Coop. Sociale, Adriatic Golf Club Cervia and Forlì Airport srl. The initiative is also supported by Mirabilandia and Cassa di Ravenna. 

Better together

Cervia-Milano Marittima is a key part of Italy’s coastal tourism offering. An historic resort on the famous Adriatic Riviera, it is well loved by Italian visitors and, above all, international guests.

Despite the history and heritage of this destination, something was still missing: a recognisable digital identity. That’s where Kumbe Human to Digital came in.

It all starts here: a destination brand

A strong destination management project begins with a careful values-based analysis that brings out the uniqueness, characteristics and distinctive features of the tourist destination.

Before even starting to build discovercervia.com, we needed a well-defined image, a concrete plan to be developed and communicated both internally to operators, the local community and stakeholders, and externally to guests and tourists. 

And so the new Discover Cervia brand was born. Much more than a logo, it is an expression of a territory that is eager to grow and tell its story through its true identity: a well-rounded, elegant destination that is growth-oriented with a digitally advanced tourism offering.

Elegance and vision

We designed a new logo that represents Cervia at its most all-encompassing.

A logo that conveys elegance and warmth at the same time, retaining the blue of the sea, the signature element of Cervia–Milano Marittima’s tourism offering.

Discovercervia.com web portal

What should a destination tourism portal be like? For Discover Cervia, we started with analysis and a content architecture designed to highlight the destination’s unique features.

One of the most common challenges for DMOs is simplifying the presentation of a large and complex volume of content.

Less is more

A carefully planned information architecture, developed together with the Kumbe team and the Fondazione Cervia In team, made this possible.

The goal and request was to create a digital project capable of refreshing the image of Cervia–Milano Marittima, presenting it as a well-organized destination with an atmosphere that is elegant, relaxing and lively at the same time.

Design in harmony with the brand

The design of this web portal is consistent with the newly created brand. The key words are cleanliness and linearity.

A clean portal that conveys a sense of refinement thanks to the wavy line that is a feature of the Discover Cervia logo.