Discovercervia.com  digitalisation and growth

www.discovercervia.com/en

The new web portal for the Fondazione Cervia 

In “Cervia In” is the new foundation with responsibility for tourist promotion, development, and management for Cervia and Milano Marittima.

 A major project borne out of the shared aims of Cervia local council and 6 other bodies, namely the Welcome Cervia consortium, Terme di Cervia Spa, the cooperative of Cervia beach clubs, the Atlantide Social Cooperative, Adriatic Golf Club Cervia, and Forlì Airport. Mirabilandia theme park and Cassa di Ravenna bank were other supporters.

Strength in unity

Cervia-Milano Marittima is a very important seaside resort on Italy’s Adriatic coast. This historic resort is popular with both Italian and international visitors.

Although the destination was already very well-established, it still lacked something: a recognisable digital identity, which is where Kumbe Human to Digital comes in.

www.discovercervia.com/en

It all started here: Destination Brand

Any successful destination management project begins by carefully analysing values, to identify the unique and unusual characteristics of the tourist destination.

Before beginning to create discovercervia.com

 we needed a clearly defined image, meaning the project goals to be delivered, and began internal discussions with operators, communities, and stakeholders, and external talks with guests and tourists. This led to the new brand Discover Cervia.

Much more than a logo, it is an expression of a territory that wants to grow and express its identity as an all-round, elegant destination focussed on growth and a cutting-edge digital tourist offering.

www.discovercervia.com/en

An Elegant Vision

We created a new logo that fully represents Cervia, with its all-embracing identity.

A logo which conveys both elegance and warmth, retaining the blue of the sea which is at the core of Cervia and Milano Marittima's tourist offering.

www.discovercervia.com/en

Discovercervia.com web portal

What should a web portal for a tourist destination be like? For Discover Cervia, we began with an analysis of the content and the creation of an architecture with the aim of showcasing the destination’s unique features.

One of the most common issues for DMOs is how to find a way to present a vast amount of important and complex content in a simple manner.

Less is more

The Kumbe team and our counterparts from Fondazione Cervia carefully designed the information architecture to make all this possible.

The brief, and the intention, was to create a digital project that could rejuvenate the image of Cervia-Milano Marittima, promoting a destination that is well organised for tourists with an elegant, relaxing, and yet energetic feel.

A design that matches the brand  

The design of this web portal was aligned with the newly created brand.

​​​​​​​The keywords are 'clean' and 'simple'. A clean portal that is given a sense of refinement thanks to the wavy line that is a feature of the Discover Cervia logo.