discovercervia.com: digitalization and growth

The new web portal of the Fondazione Cervia In

“Cervia In” is the newly established foundation tasked with leading and developing the management, promotion and tourism enhancement of Cervia–Milano Marittima.

A major commitment born from the will of the Municipality of Cervia, together with the combined efforts of six operators: Consorzio Welcome Cervia, Terme di Cervia, Cooperativa Bagnini Cervia, Atlantide Soc. Coop. Sociale, Adriatic Golf Club Cervia and Forlì Airport srl. The initiative is also supported by Mirabilandia and Cassa di Ravenna.

When unity is strength

Cervia–Milano Marittima is a seaside destination of key importance within Italy’s coastal tourism landscape. A historic location on the famous Adriatic Riviera, it is appreciated by Italian visitors and, above all, international guests.

Although the destination was certainly well established, something was still missing: a recognizable digital identity. That’s where Kumbe Human to Digital came in.

It all starts here: a destination brand

A strong destination management project begins with a careful values-based analysis that brings out the uniqueness, characteristics and distinctive features of the tourist destination.

Even before building discovercervia.com, we needed a well-defined image, understood as a concrete project to develop and start communicating both internally to operators, the local community and stakeholders, and externally to guests and tourists.

That’s how the new Discover Cervia brand was born. Much more than a logo, it is the expression of a territory eager to grow and tell its story through its true identity: a complete, elegant destination, growth-oriented, with a digitally advanced tourism offering.

Elegance and vision

We designed a new logo able to represent Cervia at its most all-encompassing.

A logo that conveys elegance and warmth at the same time, keeping the sea blues as its colors, the signature element of Cervia–Milano Marittima’s tourism offering.

Discovercervia.com web portal

What should a destination tourism portal be like? For Discover Cervia, we started with analysis and a content architecture designed to highlight the destination’s unique features.

One of the most common challenges for DMOs is simplifying the presentation of a large and complex volume of content.

Less is more

A carefully planned information architecture, developed together with the Kumbe team and the Fondazione Cervia In team, made this possible.

The goal and request was to create a digital project capable of refreshing the image of Cervia–Milano Marittima, presenting it as a well-organized destination with an atmosphere that is elegant, relaxing and lively at the same time.

Design in harmony with the brand

The design of this web portal is consistent with the new brand that was created. The key words are cleanliness and linearity.

A clean portal that conveys a sense of refinement thanks to the wavy line that also characterizes the Discover Cervia logo.