Bormio, high-altitude emotions.

Explore the Wellness Mountain

Five product mini-sites: Bike, Ski, Outdoor, Wellness, Culture & Tradition. Each with its own rhythm and a consistent visual tone. Visitors land in an environment that speaks the language of their passion: routes, experiences, trip ideas, and tips designed for that specific world.

Seasonality isn’t a graphic detail, it’s direction

In summer the story opens onto trails, trekking, and outdoor life; in winter the scene warms up with snow, spas, museums, and markets. Images, headlines, and calls to action change along with people’s real needs, so those looking for inspiration immediately find the “why” and the “what to do” without getting lost in information.

A website that stays alive all year

Bike can shift from the classic summer climbs to snow fat-biking; Ski alternates slope reports and ski schools with off-season training sessions; Outdoor moves from via ferratas to winter hiking; Wellness blends relaxation with the rhythm of the outdoors; Culture & Tradition follows festivals, museums, and local traditions through the seasons. The underlying technology orchestrates content and makes it easy for the editorial team to update what’s needed, when it’s needed.

On an inspirational site, the story guides the journey: wide-format photography, model itineraries, destination highlights, and editorial suggestions that help people picture the experience even before booking. But every page doesn’t end with the dream, it opens the way to action with clear steps toward choosing accommodation, purchasing passes and experiences, and practical deep-dives through K·Tips.